Improve Your Business Content with this Smart Content Marketing Tip
Content marketing has been around for a while now. It began when search engines like Google started ranking sites by—among other...
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- Sep 11
Don’t Have Time for Events? An Auburn Chamber Membership Is Worth a Lot More Than That.
When I speak to small businesses about their local chamber, the businesses that have let their memberships lapse often make it sound like...
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- Sep 11
Auburn's 3rd Annual Scarecrow Decorating Contest
It’s time for Auburn's 3rd Annual Scarecrow Decorating Contest! Participating businesses display a scarecrow outside of their business or...
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- Aug 28
Labor Day Ideas for Your Business
Labor Day is fast approaching. This unofficial end of summer is largely ignored by businesses partly because a holiday surrounding...
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- Aug 28
What in the World Does a Chamber of Commerce Do?
If you walked into a crowded room and asked the question in the title of this article, what would you expect to hear? The chamber of...
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- Aug 20
20 Reasons Why Auburn Chamber Membership Is One of the Best Business Investments Out There
Have you ever attended an Auburn chamber event? If you’re not a member, you’re missing out. Before you think you don’t have the time to...
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- Aug 13
Getting Ready for 2024
In the bustling world of small business, as entrepreneurs and professionals, we often find ourselves caught in the whirlwind of routines,...
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- Aug 6
The Halo Effect: a Cheap and Easy Way to Improve Your Branding
Have you ever heard the phrase, “You are the company you keep?” It has good and bad ramifications, doesn’t it? It’s often applied to...
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- Jul 30
Grow Your Business Socially
If you’re old enough, you likely remember your parents addressing the issues of group think. Maybe they said, “Monkey see, monkey do.”...
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- Jul 24
Unlocking LinkedIn's Potential for Business Growth
Do you think of LinkedIn as something to be used solely by job seekers? While the world's largest professional network is widely...
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- Jul 17
Stop Chasing “Squirrels”
Have you ever seen the movie Up? In it, there’s a scene where a talking dog (he has a collar that translates his thoughts) is explaining...
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- Jul 9
Is Threads Right for Your Business?
If you’re on Instagram, the answer is probably. And it’s easy to do. Facebook err…Meta does it again. We have yet another social media...
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- Jul 3
The Power of Personalization
If this article had been written in the 1990s, it would have meant something very different. Back then, personalization meant mail...
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- Jun 26
Auburn Summer Sounds Concert Series 2023
Join us as we transform Auburn into a musical wonderland with an incredible lineup of amazing artists and musicians, bringing you the...
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- Jun 26
How Does Your Business Compare to the Latest NFIB Small Business Optimism Index?
Recently, the May NFIB Small Business Optimism Index results came out. While they were certainly not surprising, if you’re feeling...
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- Jun 19
Be Unforgettable: How Business Owners Can Standout at Networking Events
First, you’re probably thinking if everyone in the chamber (and beyond) reads this article and follows the advice here, no one will be...
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- Jun 12
Slay the Biggest Impediment to Adopting a Growth Mindset(Hint: over 50% of business professionals a
Before you read this article, open the internet, and ask “How many business professionals are busy?” For a little extra fun, substitute...
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- Jun 5
Our Population Is Getting Older. Is Your Marketing Holding Up?
It’s predicted that by 2040, 80.8 million residents of the US will be over the age of 65 (currently, we’re at 47 million). That’s more...
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- May 30
Gen Z Is Ditching the Traditional Search Engine. Is Your Business Ready?
This week, I had one of those rare moments where my teenage son talked to me in more than mono-syllabic answers. We were talking about AI...
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- May 22
Why Workforce Development Is a Big Deal for Small Business
Many small and medium-sized business owners think that workforce development isn’t in their “lane.” They leave it to the big guys to work...
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